![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Lam Desmond Mizerski Dick
Publisher: Routledge Ltd
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.11, Iss.3, 2005-09, pp. : 215-228
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Word-of-mouth communication - a shared-cost approach
Journal of Marketing Communications, Vol. 2, Iss. 4, 1996-12 ,pp. :