![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Saini Gordhan K. Sahay Arvind
Publisher: Emerald Group Publishing Ltd
ISSN: 1755-4195
Source: Journal of Indian Business Research, Vol.6, Iss.1, 2014-05, pp. : 48-69
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Bester Shirley Jere Mlenga G
The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 4, 2012-12 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Burman Bidisha Biswas Abhijit
Journal of Product and Brand Management, Vol. 13, Iss. 6, 2004-06 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Arslanagi Maja Petek Almir Beirovi Adla
International Journal of Sales, Retailing and Marketing, Vol. 1, Iss. 1, 2012-01 ,pp. :