Conducting service research that matters

Author： Gustafsson Anders Aksoy Lerzan Brady Michael K. McColl-Kennedy Janet R. Sirianni Nancy J. Wuenderlich Nancy V. Gustafsson Anders

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.29, Iss.6-7, 2015-09, pp. : 425-429

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