Intentionality attributions and humiliation: The impact on customer behavior

Author: Varela-Neira Concepción   Vázquez-Casielles Rodolfo   Iglesias Víctor  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.48, Iss.5-6, 2014-05, pp. : 901-923

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