Analysing the Commitment – Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches

Author: Malhotra Neeru   Mukherjee Avinandan  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.19, Iss.9-10, 2003-11, pp. : 941-971

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