Retail Loyalty Programs in Malaysia: The Relationship of Equity, Value, Satisfaction, Trust, and Loyalty among Cardholders

Author: Omar Nor Asiah  

Publisher: Taylor & Francis Ltd

ISSN: 1611-1699

Source: Journal of Business Economics and Management, Vol.12, Iss.2, 2011-06, pp. : 332-352

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content