Consumer purchase motives and product perceptions: a laddering study on vegetable oil in three countries

Author: Nielsen N.A.   Bech-Larsen T.   Grunert K.G.  

Publisher: Elsevier

ISSN: 0950-3293

Source: Food Quality and Preference, Vol.9, Iss.6, 1998-11, pp. : 455-466

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Abstract